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3 books on AI for Advertising [PDF]
October 24, 2024 | 24 |
These books are covering various aspects of AI's role in optimizing advertising campaigns, targeting audiences and analyzing data for better ad placement.
1. AI-Powered Marketing: The Future of Digital Advertising
2023 by Jim Stephens
This book serves as a forward-looking lens into the future of internet marketing, equipping you with the foresight to navigate the impending changes proactively. By delving into its contents, you gain a significant advantage, positioning yourself ahead of the curve in comparison to the majority. AI and machine learning, with their transformative potential, have the capacity to revolutionize the landscape of internet marketing, potentially rendering older strategies obsolete. It's only through adequate preparation for these imminent shifts that you can safeguard your website's standing in the SERPs, maintain profitable ad campaigns and keep your services pertinent. Importantly, much of this isn't mere speculation; it's unfolding in real-time. AI is already exerting its influence, even if you haven't yet perceived it. This transformation extends its impact to SEO, our toolsets, software applications and the very fabric of ad display. AI, with its superior data-driven decision-making capabilities, is poised to reshape the future of internet marketing. It offers marketers the potential for limitless growth and success.
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2. The Impact of AI in Digital Marketing
2023 by Samuel Arakel
Samuel Arakel takes a pioneering approach to dissecting the profound influence of AI on the digital marketing landscape in his latest book. This comprehensive exploration offers readers valuable insights into the intersection of AI and digital marketing. It encompasses the historical context and definition of AI in marketing, delves into various types and practical applications of AI-driven marketing technologies and elucidates the advantages of integrating AI into digital marketing strategies. With a keen focus on machine learning, the book highlights its role in refining digital marketing approaches and its real-world applications. Furthermore, readers will discover how AI facilitates personalized customer experiences, empowers chatbots and customer service operations, enables predictive analytics and sets the stage for the future of AI in digital marketing. Ethical considerations and privacy concerns are also addressed, emphasizing the responsible use of AI in the field. The book is a valuable resource, offering further reading recommendations spanning books, articles, online courses, certification programs, industry websites, blogs, as well as conferences and events dedicated to AI and digital marketing.
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3. Hands-on Programmatic In-house Digital Advertising: Learn Data Design, AI Implementation, Bidding Strategies, and Strategic Thinking
2021 by Raghavendra Agarwala
This book offers a comprehensive exploration of programmatic advertising, equipping readers with a deep understanding of the subject. Whether you're in the process of selecting the right stack, optimizing existing platforms, or building a system from scratch, the insights provided here serve as a valuable guide. It covers essential aspects such as ID systems, data management systems and data-driven thinking. Furthermore, the book delves into various data sources, attributes and the intricacies of real-time bidding protocols, including RTB steam. Readers will also gain insights into larger systems like DSP and SSP. By the end of this book, you'll have acquired a wealth of knowledge about programmatic systems, transforming you into an independent expert capable of evaluating advertising techniques for your business effectively.
Download PDF
How to download PDF:
1. Install Google Books Downloader
2. Enter Book ID to the search box and press Enter
3. Click "Download Book" icon and select PDF*
* - note that for yellow books only preview pages are downloaded
1. AI-Powered Marketing: The Future of Digital Advertising
2023 by Jim Stephens
This book serves as a forward-looking lens into the future of internet marketing, equipping you with the foresight to navigate the impending changes proactively. By delving into its contents, you gain a significant advantage, positioning yourself ahead of the curve in comparison to the majority. AI and machine learning, with their transformative potential, have the capacity to revolutionize the landscape of internet marketing, potentially rendering older strategies obsolete. It's only through adequate preparation for these imminent shifts that you can safeguard your website's standing in the SERPs, maintain profitable ad campaigns and keep your services pertinent. Importantly, much of this isn't mere speculation; it's unfolding in real-time. AI is already exerting its influence, even if you haven't yet perceived it. This transformation extends its impact to SEO, our toolsets, software applications and the very fabric of ad display. AI, with its superior data-driven decision-making capabilities, is poised to reshape the future of internet marketing. It offers marketers the potential for limitless growth and success.
Download PDF
2. The Impact of AI in Digital Marketing
2023 by Samuel Arakel
Samuel Arakel takes a pioneering approach to dissecting the profound influence of AI on the digital marketing landscape in his latest book. This comprehensive exploration offers readers valuable insights into the intersection of AI and digital marketing. It encompasses the historical context and definition of AI in marketing, delves into various types and practical applications of AI-driven marketing technologies and elucidates the advantages of integrating AI into digital marketing strategies. With a keen focus on machine learning, the book highlights its role in refining digital marketing approaches and its real-world applications. Furthermore, readers will discover how AI facilitates personalized customer experiences, empowers chatbots and customer service operations, enables predictive analytics and sets the stage for the future of AI in digital marketing. Ethical considerations and privacy concerns are also addressed, emphasizing the responsible use of AI in the field. The book is a valuable resource, offering further reading recommendations spanning books, articles, online courses, certification programs, industry websites, blogs, as well as conferences and events dedicated to AI and digital marketing.
Download PDF
3. Hands-on Programmatic In-house Digital Advertising: Learn Data Design, AI Implementation, Bidding Strategies, and Strategic Thinking
2021 by Raghavendra Agarwala
This book offers a comprehensive exploration of programmatic advertising, equipping readers with a deep understanding of the subject. Whether you're in the process of selecting the right stack, optimizing existing platforms, or building a system from scratch, the insights provided here serve as a valuable guide. It covers essential aspects such as ID systems, data management systems and data-driven thinking. Furthermore, the book delves into various data sources, attributes and the intricacies of real-time bidding protocols, including RTB steam. Readers will also gain insights into larger systems like DSP and SSP. By the end of this book, you'll have acquired a wealth of knowledge about programmatic systems, transforming you into an independent expert capable of evaluating advertising techniques for your business effectively.
Download PDF
How to download PDF:
1. Install Google Books Downloader
2. Enter Book ID to the search box and press Enter
3. Click "Download Book" icon and select PDF*
* - note that for yellow books only preview pages are downloaded
